# What are MAUs?

> How Grovs counts monthly active users, and what happens when you pass your plan's limit.

Source: https://docs.grovs.io/docs/analytics/maus

A monthly active user (MAU) is a unique visitor that sends at least one event to Grovs in a calendar month. Visitors include people who open your links in a browser and devices running your app with the Grovs SDK.

- The count covers the project's **production and test** environments together.
- It resets to zero on the first day of each month.
- See the current count under **Settings → Usage & Billing**.

## The free allowance

Without a paid plan, a project can have up to **10,000 MAUs** a month. Grovs checks the count about every 10 minutes.

Once a month passes the allowance, link redirects show a quota page instead of redirecting. They work again when the month resets or when you choose a paid plan. Paid plans include a larger allowance, shown under **Settings → Usage & Billing**.

## Self-hosted

Self-hosted deployments do not enforce MAU limits.