# Links

> Create Grovs links that open your app or website, serve them from your own domain, match installs exactly, and bring web visitors into your app.

Source: https://docs.grovs.io/docs/links

A Grovs link opens your app if it's installed. Otherwise it sends people to the App Store, Google Play or a web page, and carries its data through the install so the app opens the right screen. Every tap, install and open is counted.

- [Create a link](https://docs.grovs.io/docs/links/create-link): Set the path, data, social preview and redirects.
- [Custom domains](https://docs.grovs.io/docs/links/custom-domains): Serve links from your own subdomain, with SSL included.
- [Copy to clipboard](https://docs.grovs.io/docs/links/copy-to-clipboard): Match an install to the exact link tapped, for up to 48 hours.
- [Smart banners](https://docs.grovs.io/docs/links/smart-banners): Show an app banner on your website that opens the app on the same page.

## Before you start

- Set your project's default redirects in [Project setup](https://docs.grovs.io/docs/getting-started/project-setup).
- Add the [SDK](https://docs.grovs.io/docs/sdk) to your app to receive link data.
- To create links from your server, use the [Links API](https://docs.grovs.io/docs/api-reference/links).