How to Create a Link
Step-by-step guide to creating a new link in the Grovs platform.
This guide walks you through creating a new link in the Grovs platform, from choosing a URL path to configuring redirects and tracking.
Before you start, make sure you have:
- Selected the correct environment (Production or Test) in the dashboard
- Integrated the mobile SDKs into your app (if targeting mobile)
- Configured your project's redirect rules in the Project Setup guide
Start creating a new link
From the Dynamic Links > Links section, click the Add Link button in the header.
Configure URL
Enter a custom path for your link (e.g., /summer-sale). Custom paths make links more readable and memorable. All paths must be unique within your project.
Set link details
- Link Name: A name to identify your link internally (not visible to users).
- Tags: Optional tags to help organize and filter your links.
Select link type
Choose the purpose of your link:
Use this for general-purpose links or if your advertising platform is not listed under Ad Platform Link.
Customize social media preview
Set how your link appears when shared on social media:
- Title
- Subtitle
- Image
If you leave these empty, your project's default settings are used. See the Project Setup guide for defaults.
Add data parameters
Use the Data section to pass key-value pairs to your app or website. Example use cases:
- Send a user to a specific section:
section: profile - Provide a coupon code:
coupon: 25OFF
There are no restrictions on the keys or values you can use.
Configure redirect settings
Override your project's default redirect rules for this specific link. For each platform (iOS, Android, Desktop), choose a redirect behavior:
- Default Redirect -- Uses the project-level redirect behavior.
- Web URL -- Always sends the user to a specific web page.
- App or Web Fallback (iOS and Android only) -- Attempts to open the app. Falls back to a URL if the app is not installed.
For iOS and Android, you can also configure the preview page:
| Option | Behavior |
|---|---|
| Show Preview Page | Displays a branded screen with your app logo and name before redirecting. Increases trust and install conversion. |
| Skip Preview | Bypasses the preview and redirects automatically to the app or fallback URL. |
Set tracking parameters
Add campaign data for analytics platforms (Google Analytics, Google Play, App Store):
- Campaign Source
- Campaign Medium
- Campaign Name
Create the link
Click Create to generate your link. Your link is now ready to use in advertising platforms, social media posts, internal workflows, or any other distribution channel.