How to Create a Link
Create a link in the dashboard and set its path, data, social preview, redirects and tracking.
Before you start, pick the right environment (Production or Test) in the dashboard header. For mobile links, integrate the SDK and set your project's redirects in Project setup.
Go to Links → Dynamic Links and click Create Link.
In Details, enter a custom path such as /summer-sale. Paths must be unique within the project.
Add a link name (internal only) and optional tags to organize and filter links.
Use for general links, or when your ad platform isn't listed.
Use to track ad performance from Google Ads, Meta Ads (Facebook and Instagram), LinkedIn or TikTok Ads.
In Social Media Preview, set the title, description and image shown when the link is shared. Empty fields use the project defaults from Project setup.
In Data, add key-value pairs your app or website receives. Keys and values are unrestricted.
- Open a section:
section: profile - Pass a coupon:
coupon: 25OFF
In Redirects, choose a behavior for iOS, Android and Desktop:
| Option | Behavior |
|---|---|
| Default | Uses the project's redirect rules. |
| Redirect to Web | Always sends the user to a web URL. |
| App or Fallback | iOS and Android only. Opens the app, or a fallback URL if it isn't installed. |
On iOS and Android, also choose the preview page:
| Option | Behavior |
|---|---|
| Default | Uses the project's preview setting. |
| Show preview page | Shows a branded screen with your app logo and name before redirecting. Improves deep-linking accuracy. |
| Skip preview page | Redirects straight to the app or fallback URL. May reduce deep-linking accuracy. |
In Tracking, set the campaign Source, Medium and Campaign. This is campaign data for Google Analytics, Google Play and the App Store.
Click Create. Use the link in ads, social posts, emails or anywhere else.